ABOUT
Work Experience
UConn Men’s Basketball (2023-Present)
Built a team-specific creative department from the ground up, including $40k+ in equipment, centralized NAS setup, workflow development, staffing, a new intern program, and holistic creative direction. Led the content teams for the 2024 National Championship and 2026 Runner-Up tournament runs, and oversaw all creative recruiting support efforts. I manage a staff of full time employees and student interns, working closely with associated departments like marketing, ticketing, video operations, and graphic design to focus resource allocation on brand building and revenue generation. Between 2023-2026, my department more than doubled team social following, moving the UConn Men’s Basketball brand into a perennial top-10 performer in all primary KPIs across the sport.
Social Content Specialist - Learfield Studios (2022-2023)
My social content specialist role with Learfield transitioned into Learfield Studios as a pilot member, focused on long-form video production and distribution. This included working closely with UConn Athletics and tech partner Sidearm Sports on the design, functionality, and testing of a new OTT streaming platform.
Social Content Specialist - UConn Sports Properties (2021-2022)
Pitched, planned, and executed sponsored content for UConn Athletics’ major revenue sports, working alongside the sales and activation team at UConn Sports Properties. Worked closely with the in-house Athletics creative staff on various non-sponsored projects, including content for the 2022 Women’s Final Four.
Content Creator (2018-2022)
Worked as a full-time content creator, building a YouTube channel with more than 420k subscribers and 1B impressions. Partnered with Fourth Wall to build a 5-figure merchandise operation, and collaborated with brands like Ridge, Wondershare, Veritone, Dashlane, and RAID: Shadow Legends on sponsored content.